Richard Mayer and Ruth Clark areamong the foremost researchers in the empirical testing of media and media mixhypotheses in online learning. Theire-Learning and the Science of Instruction (2003) covers sevendesign principles; multimedia, contiguity, modality, redundancy, coherence,personalisation, and practice opportunities. Clear explanations are given aboutthe risks of ignoring these principles – with support from worked examples andcase study challenges. It should be a compulsory text for online learningdesigners.
Mayer & Clark ??? 10 brilliant design rules for e-learning
Richard Mayer and Ruth Clark are among the foremost researchers in the empirical testing of media and media mix hypotheses in online learning. Their e-Learning and the Science of Instruction (2003) covers seven design principles; multimedia, conti…
Tony Gurney 