Mayer & Clark ??? 10 brilliant design rules for e-learning

Richard Mayer and Ruth Clark are among the foremost researchers in the empirical testing of media and media mix hypotheses in online learning. Their e-Learning and the Science of Instruction (2003) covers seven design principles; multimedia, conti…

Richard Mayer and Ruth Clark areamong the foremost researchers in the empirical testing of media and media mixhypotheses in online learning. Theire-Learning and the Science of Instruction (2003) covers sevendesign principles; multimedia, contiguity, modality, redundancy, coherence,personalisation, and practice opportunities. Clear explanations are given aboutthe risks of ignoring these principles – with support from worked examples andcase study challenges. It should be a compulsory text for online learningdesigners.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s